Social Media Marketing

SOCIAL MEDIA MARKETING (SMM)
Combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service.

THE HISTORY: Rise of Social Marketing

How can any marketing campaign be successful when it is discarded as JUNK before the message even reaches the target?
It’s all about trust. According to several surveys and studies, consumers generally feel overwhelmed by intrusive and irrelevant ads. As a result, consumers have become untrusting and desensitized from traditional advertising. Consumers have increased their social interactions to make informed decisions about products. These social networks include friends, family, co-workers and online communities, where they look for answers on what is true and what is false. Online social media has fast become a leading influence on buying decisions.

How does social marketing help drive web traffic? How can you implement word of mouth strategies? What are some cost effective media channels? What is the ROI? Although the answers to these questions may vary on a case-to-case basis, let us show how social media marketing can work for you and how we can help.

Social Media Marketing: The Strategies and Services

Here at Havstar, we help your business utilize social media marketing. We combine all aspects of your company including marketing, advertising, media, customer services and public relations to form a totally united, information driven effort. This truly inter-departmental approach leaves behind the days when single purpose solutions were the norm and relied solely on inner-company web properties.

Understanding Social Media Marketing

Social media is more than just networking sites, blogs and viral video. It’s much more than creating a community just for the sake of it or risking your company just to experiment. And it’s certainly much more than just Facebook, or MySpace. Social media involves changing one-way communication into a two-way conversation, changing passive consumers into engaged customers.

If you have the ability to share content with an audience, whether they are listeners, readers or watchers, media is an excellent opportunity to promote your brand, sales, marketing and public relations. The key is to make everything available. The benefit of this is others will re-enforce your commitment by telling, sharing and even creating more content, which will also be shared.

THE SCOPE:

Key Influences

It’s utilize each network in appropriate and effective ways. Each network has a purpose and there is alot to be learned from each community. Havstar offers a service called Key Influencer and Reputation Management, which identifies and tracks any relevant online influencers in any product sector or service industry. Our comprehensive program uses this as a first step to enable your business to be heard among your competitors, while planning and implementing outreach strategies. The following chart outlines just a few networks and their differences and purposes with respect to social marketing at Bevine Design.

Our Services
Social media marketing and social media optimization (SMO) strategies are utilized by us to publicize your website through a range of media including social networks, social bookmarking, photo-sharing and video-sharing sites.

Havstar works with you to:

• Create brand awareness
• Promote your business through viral marketing
• Create fully customized applications to use on social networking sites such as MySpace and Facebook.
• Integrate within other media applications such as Google Maps or Plaxo
• Optimize your site for social media by utilizing links, tagging, bookmarking, etc
• Promote your website on social networking sites through free or paid for advertising
• Take full advantage of social networking to generate traffic to your website
• Drive targeted traffic to your website
• Build a community
• Use RSS, blogs and other tools for a powerful marketing campaign